Ways to improve your ad performance

At boatsales, we want to make sure you get the most out of your ad and that it is optimised to effectively sell your boat. We’ve put together a list of things you can do that may improve your ad performance to help sell your boat faster and for the best price. 




The more quality photos you have the better 

Our data shows that better quality photos attract more views and potential buyers. Buyers want to see as much as possible of any potential new purchase so the more photos you provide from more angles the better. For more detailed advice on what photos to use, check out our article on how to choose the right photos for your ad. 



Why not upload a video to your ad 

You can now enhance your ad by uploading a short 1 minute video to it. Exclusive to Standard, Premium and Ultimate ads, videos can provide information that is sometimes challenging to show in photos. Whether you'd like to tell a story, pitch your sale or simply describe your vehicles condition, a short video may be the perfect addition to your ad. We have more information as well as best practice on video here. 



Make sure you’re selling at a good price 

Run a quick search on boatsales to see what prices your competitors are selling similar boats at. If you’ve priced too high, you may limit your potential market. 



Add some more information to your Seller’s Comments 

Just like the photos, potential buyers want to know and see as much as they can about your vehicle before they decide to get in contact with you. We recommend including a few key dot points in your seller’s comments that will best showcase your vehicle such as; where it’s kept, does it have a full service history, is it serviced regularly, do pets ride in it often etc 



Share your ad on your personal social media channels 

Get more exposure by sharing your ad with friends on Facebook, Instagram or Twitter to help your ad get seen by even more buyers. You never know who might be in the market to buy a new vehicle. 



Still no luck?  

Try upgrading your listing to an Ultimate ad. Ultimate ads appear highest in search results and allow you to be on top of your category for 30 days. You can find out more about the different ad levels available on boatsales here. 



Related articles: 

How can I upgrade my ad? 
How to check your Ad Performance


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